Why Choose Ruck Nutrition? Let Me Tell You A Story...
The Man Behind the Brand: Charles Rucker
The Dream Begins: Ruck’s Humble Roots
Summer of 2018...
Imagine Charles, strolling through Walmart, thinking, "Why not me?" By September, he had taken that quiet dream and shouted it out to the world via social media. That's how Ruck Nutrition was born—out of the blue, in the most ordinary places.
Imagine Charles, strolling through Walmart, thinking, "Why not me?" By September, he had taken that quiet dream and shouted it out to the world via social media. That's how Ruck Nutrition was born—out of the blue, in the most ordinary places.
ruck was an instant crowd favorite!
Fall 2018 to Spring 2019...
Picture this: It’s the Flex Lewis Classic, and Charles has got nothing but a white bottle with a handwritten "PreRuck" on it. Guess what? It sold like crazy. Just watermelon flavor, nothing fancy. Fast forward to spring, and now there's a Grape Limeade that's got everyone talking. It's not just about muscles—it's the taste that gets people hooked.
Picture this: It’s the Flex Lewis Classic, and Charles has got nothing but a white bottle with a handwritten "PreRuck" on it. Guess what? It sold like crazy. Just watermelon flavor, nothing fancy. Fast forward to spring, and now there's a Grape Limeade that's got everyone talking. It's not just about muscles—it's the taste that gets people hooked.
we stood tall, even through tough times!
Summer 2019 to Pre-Pandemic 2020
Launched Watermelon BCAAs at his Birthday Party at Underground in Nashville TN. Drinks were served with BCAAs added to them. Huge turnout as they rented out the rooftop and Mr. 110 performed with his new song “PreRuck”. Yes, it’s real. Look it up.
But then 2020 hits, and it’s like the world hits pause. Despite everything, though—lost friends, the whole world changing—Ruck Nutrition hung on.
Launched Watermelon BCAAs at his Birthday Party at Underground in Nashville TN. Drinks were served with BCAAs added to them. Huge turnout as they rented out the rooftop and Mr. 110 performed with his new song “PreRuck”. Yes, it’s real. Look it up.
But then 2020 hits, and it’s like the world hits pause. Despite everything, though—lost friends, the whole world changing—Ruck Nutrition hung on.
Ruck Nutrition’s Rebirth
Early-Mid 2021...
Now here comes the bounce back. Charles isn’t just bringing new products; he’s totally upping his game.
There’s a new look, new partnerships, and even a spot in GNC. Talk about making a comeback!
Now here comes the bounce back. Charles isn’t just bringing new products; he’s totally upping his game.
There’s a new look, new partnerships, and even a spot in GNC. Talk about making a comeback!
The Future Looks Ruck-solid
2022 and Beyond
It doesn't stop there. With every new flavor and product, from delta gummies to proteins, Ruck Nutrition is making waves. And then, boom—a store opens up, and it’s like Ruck Nutrition is not just a brand, it’s a destination. Fast forward to now, and there’s talk of a whole new line—this time, it’s all about that seamless fit.
It doesn't stop there. With every new flavor and product, from delta gummies to proteins, Ruck Nutrition is making waves. And then, boom—a store opens up, and it’s like Ruck Nutrition is not just a brand, it’s a destination. Fast forward to now, and there’s talk of a whole new line—this time, it’s all about that seamless fit.